These are my tips in (SEO) Search Engine Optimisation
A Website without SEO is like a tear drop in an ocean, so it is a vital component of any website. As a company or indivual trying to get attention to your audance, it’s important you understand how SEO works. Here are some easy steps that will immediately improve the SEO on all of your web sites, including media content.
Step One: Find and Stick to Your Keywords
Find a few keywords or phrases that describe your web site. Included them, and words related to them, whenever it’s natural to do so, use them in sentences, in header, headlines, and in links.
Step Two: Content is King
Your aduouance, people don’t search for design, they searching for specific products or services. If your site doesn’t have that product or service that people want, no one will look at it.
Every page on your site should have some content with your keyword in it. Each page should lead with a relevant H1 tag with one of your keywords, and the first paragraph of text should be a summary of the rest of the page.
Step Three: Correct Code is Searchable Code
Build your sites in a text editor, and write clean, human-readable HTML. The HTML should follow the conceptual structure of the page, navigation first, followed by the H1 tag, then the first paragraph, etc. Try to use descriptive tags when possible. Use UL for lists, P for paragraphs, H tags for heads and subheads, and STRONG for bolded text.
This can be checked at W3Markup Validation Service
Step Four: The Home Page is the Most Important Page
Your home page is the key to your site being found by search engines. It should summarize the rest of the site, and give a clear, compelling reason for a user to look at the other pages in the site.
Step Six: Out bound Links
Search engines like google pay a lot of attention to the links on your site, and the words used in those links. Dont use “click here” for a link. The link text should describe where the link will take theperson
The more relevant the links on a page, the better and more findable the page becomes. Don’t go over the top, and don’t link to anything irrelevant.
Step Seven: Inbound Links
Without any inbound links at all pointing towards your site, it will not rank very well, The search engines expect people to link to things those people find to be of value.
Rule Eight: Title Tags
Every page in your site should have a title with the site name and a short description of the page. About 60 letters total. Include a keyword. Remember that the page title is what appears in search results. Make it Relevant.
Your navigation links should have title attributes that match the titles of your pages. This looks like <a title=”name of page” href=”link”> It’s a small thing, but it will give you a significant SEO improvement.
Step Seven: Pictures and Alt Tags Matter
Every image, picture or media your site should have an alt tag. specially images that are relevant to the page.
Step Nine: Meta Tags
Meta tags that really matters now is the description tag. Search engines may use it to provide the text under the link to your page in their results. Make sure it describes the page in a way that explains why a user searching for your content would want to look at your page, include key words, but dont go crazy, long dictionary list of many keywords, Those days are gone.
Step Ten: Have a Site Map
Make sure you have a site map. This is an xml file that describes the structure of your page. Site map generater
About Andy Laferme
